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Branding is a topic that most businesses avoid because most business owners don’t see it as an investment. Branding is often associated with marketing and compared to marketing; bosses don’t see the immediate ROIs of branding. However, what people don’t realize is, marketing is heavily reliant on branding. Branding is what makes your marketing campaigns unique and different from others. What people see and compare ultimately depends on your brand. If your brand does not have a defining feature, then what makes your brand so special that consumers would want to pay attention to? If you have come to terms that your brand is no longer as differentiated as before and is in need of a rebranding exercise, you should really hook yourself up with a  brand agency  that is capable of crafting unique  brand strategies  that are tailored for your brand. Here is a list of  branding agencies in Singapore  that you should consider for your next rebranding exercise...

Circuit breaker, a localized version of the lockdown, many people are found staying at home most of the time, only to leave their homes for meals. At the same time, food options are quite limited, and spending more money on food delivery services is not feasible in the long run. With laws preventing the congregation of non-familial members of the public, food options such as  buffet catering  are off the menu. However, there are always other kinds of food options catered to individuals or even family members that are not affected by the new laws introduced during this COVID-19 crisis. Tingkat catering   is one of the popular services among the older generation as they are usually not IT savvy enough to know what other food delivery options are.  Tingkat in Singapore   has been here for decades and it will continue to stay because of how it closely resembles home cooking as compared to any other food delivery options. For  Tingkat , they are...

It’s 2020 and what are some of the  marketing strategies  that you have been using? If your business is not utilizing  digital marketing  or worse, any form of marketing, how else is your business getting any sales or even any attention from consumers? If you have yet to realize, the number of competitors in the market is slowly rising and most of them are readily equipped with the latest technologies and strategies to tackle the ever-changing consumer behaviors. Whether you like it or not, these young entrants are very aggressive in terms of their  marketing and branding strategies . Existing players no longer have the same level of playing field as before. In fact, it won’t take long before they suffer a humiliating defeat from these “amateur entrepreneurs”. Before you panic and decide to jump straight into digital marketing, something that you may not have considered before, you might want to understand a little bit about them before doing an...