How do F&B caterers compete in Singapore?
There are numerous selections of caterers in a small market like Singapore, a foodie nation. As the population is now more affluent with the decades of good economy growth since independence, the nation is facing an onslaught of F&B outlets since the turn of the century. Sub-Urban malls, business districts, shopping belts and right down to bespoke brands in neighbourhoods right at our doorstep are some of the places where you find eateries sprouting all round this little island. Not forgetting food centres / hawker centres conveniently found all over as well. It is amazing that you see new F&B outlets setting up shops every month. Imagine the intense competitions faced by these new brands in a small market of 5million population. Naturally, the dropout rate is high but surviving brands do not have an easy time as well. High operating costs such as labour, rental, supplies are issues F&B owners face every month. What actually makes this whole ‘foodie’ ecosystem wor